Actify CEO Flags Further Potential Auto Supply Chain Disruptions

Actify CEO Flags Further Potential Auto Supply Chain Disruptions


Detroit, MI – February 8, 2022 Dave Opsahl, CEO at Actify, the leading provider of visualization and program management solutions for the automotive supply chain, is drawing industry-wide attention to deep-seated challenges within the automotive industry that have the potential to extend the production impacts felt in 2020 and 2021.

“The entire automotive supply chain, from OEMs to lower-tier suppliers, is in need of a fundamental restructuring because the relationship between cost and risk has gone out of balance,” said Opsahl in his recent article on “With supply lines that stretch across oceans and continents, and an extraordinary level of interdependency, there is simply not enough resiliency to absorb climate, political, or health disruptions. The relentless drive to remove costs and increase speed has left the supply chain too brittle, and we are seeing the cracks everywhere.”

Actify counts around 1,700 auto suppliers in its global customer base and in his role as CEO, Opsahl hosts formal group meetings, attends on-site visits, and has frequent informal contacts with companies reflecting a broad spectrum of component suppliers.

“I cannot recall a single supplier that is not already stretched to the limit due to the inability to scale their program management team,” Opsahl stated. “Program managers orchestrate each program launch, and it is not unusual for them to be working at 150-200% of planned program capacity. Now, as OEMs ramp their EV model introductions, demand is set to swell but there is no program manager capacity available to supply.”

While the constraint exists in the supplier base, this is a problem that has the potential to impact future OEM production plans. Suppliers can address the problem by developing more program managers and adopting new software tools, including those developed by Actify. But OEMs can act in their own interest by adopting a more collaborative approach to contracts and simplifying decades-old procurement procedures and supplier operations mandates.

As an automotive supplier champion, Opsahl and his team have continued to raise awareness of the opportunity to transform program management, as well as how suppliers can prepare for the future of the automotive industry as the rise in EVs continues to gain steam.

Opsahl provided some specific commentary on what we can expect to see in 2022.

To read more of Opsahl’s insights, see below:


Overcoming Supply Chain Issues: Automotive OEMs And Suppliers Must Work Together

The Shift To Electric Vehicles Means Training New Auto Suppliers

How Automotive Suppliers Can Prepare For And Survive The EV Revolution

The Semiconductor Shortage: Are Car Companies Now Consumer Electronic Companies?

Why Cloud Computing Is Essential To Modern Manufacturing

How To Shift Manufacturing Supply Chain Strategy During a Pandemic


The company also sponsored an in-depth, independent,  3rd party survey of suppliers about the state of suppliers’ program management operations in North America and the UK and discovered a tremendous opportunity for improvement across the board.


About Actify

For 15+ years, Actify has been helping manufacturers to visualize and interact with design and engineering information. We’ve led the industry by creating easy-to-use tools that are affordable and improve quality and productivity. Now, Actify is applying everything we have learned to meet the unique needs of automotive program teams. Actify serves a global base of more than 2,000 companies of whom approximately 85% are suppliers to the auto industry. Actify is headquartered in Detroit, Michigan with sales and support in 45 countries through its offices in the United States, United Kingdom, Germany and China, and a global network of partners. For more information, please visit


For media inquiries, please contact:

Angela Simoes

[email protected]


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